MSP Metals expands nationwide with Online Metals
Regional success, but limited online reach
MSP Metals built its reputation serving manufacturers, machine shops, and maintenance departments throughout the Midwest. While the company had strong regional sales and a deep catalog, its online presence was limited. They knew they were missing opportunities outside their local market, especially as more buyers shifted purchasing online.
Expanding online with the right partner
In 2023, MSP Metals joined Online Metals to extend its reach. They started with tool steel, filling a gap in the marketplace where demand was strong and supply limited. From there, they expanded quickly, listing thousands of products including galvanized pipe, hot roll products, large-diameter carbon rounds, and aluminum bar.
Online Metals made the onboarding process seamless, converting MSP’s product lists into ecommerce-ready SKUs in just one to two months. With about 3,000 SKUs live, MSP now has broad visibility to a nationwide audience.
The Results: More sales, repeat customers and nationwide reach
Partnering with Online Metals has quickly paid off. In their time with Online Metals, they’ve sold into every state across the U.S., a level of reach that would have been impossible through local sales alone. In addition, the partnership has helped offset slowdowns in the broader economy.
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