Increase Your Conversion Rate with Custom Cuts

A seller’s guide to custom cuts 

Welcome to a smarter way to sell

Customers want materials tailored to their exact project specifications. By offering custom cut options, you’re meeting that need—and we’re here to make the process simple and profitable for you. As a trusted seller on Online Metals, you have the opportunity to reach more customers and grow your business with our streamlined custom cuts program. Our system is designed to help you sell more—efficiently, accurately, and with full pricing transparency.

The benefits of offering custom cuts

Offering custom cuts isn’t just good for your customers—it’s great for your business. Here's why sellers are embracing this model:

  • Higher order values and bulk discounts: Custom sizes and tiered pricing encourage larger orders and boost revenue.
  • More sales opportunities: Stand out with flexible options that attract a wider range of buyers.
  • Effortless pricing: Our system handles all calculations—no manual pricing needed.

From a customer's perspective, the process is seamless. They simply choose the custom cut option on the page and enter their desired length. The system calculates and displays the final price instantly and any applicable bulk discounts are also reflected in the cart, offering a fast, transparent shopping experience that encourages purchases.

Tailor pricing to fit your products

As a seller, you have flexibility. You can apply additional markup to specific materials (e.g., nickel or specialty metals) or specific dimensions (e.g., items thicker than 0.25"). These adjustments reflect the realities of processing more complex orders and help protect your margins.

Understanding quantity discounts

When customers purchase in quantity, discounts are automatically applied to custom cut orders by defining price breaks at different purchase levels. For example, if the original price per piece costs $15.44 and a customer orders 25 pieces, the price may drop depending on your discount tiers. These discounts are configured by you and applied automatically during checkout—no manual changes required.

Join the custom cuts program

Ready to get started with custom cuts? We’ll guide you every step of the way.  Just contact [email protected]. Let’s work together to deliver more value to customers—and grow your business in the process.