OLM Southern Copper Case Study
Established reputation, but limited reach
Southern Copper is a family-owned distributor with more than three decades of experience supplying non-ferrous metals to a primarily B2B customer base. With cutting and processing capabilities and an on-site machine shop, the company has built a strong reputation for precision and reliability.
While Southern Copper had occasionally filled Online Metals orders in the past, they saw a bigger opportunity to reach new audiences online and extend their sales beyond their traditional industrial customers.
Growth made easy with Online Metals
Southern Copper began collaborating with Online Metals to list their products on the marketplace, starting with copper and its various alloys.
The onboarding process was straightforward. Working closely with the Online Metals team, Southern Copper identified where their catalog would best complement existing offerings. Their product spreadsheets were easily converted to fit Online Metals’ format, and the integration aligned smoothly with their existing fulfillment system.
The company now offers roughly 1,000 SKUs on Online Metals, including different lengths and variations, representing about one-third of their total catalog. Orders from Online Metals fit seamlessly into their process, with most shipping the same day.
The results: New markets and national reach
Selling through Online Metals has opened entirely new markets for Southern Copper. “Now we can go B2C and really reach a whole new market,” they said. Since joining, Southern Copper has seen both an increase in order volume and higher profit margins. “I would recommend it to anybody, “ they said. ”It may seem intimidating up front, but it’s hassle-free.”
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