Online Metals vs Amazon Marketplaces
If you're an industrial seller or material supplier looking to reach serious metalworking buyers, the Online Metals Marketplace is built for you—unlike Amazon’s crowded, generalist platform. While Amazon serves a vast audience of everyday consumers, our marketplace is laser-focused on engineers, machinists, fabricators, and industrial professionals who are specifically seeking certified, high-quality metals and materials.
If you're an industrial seller or material supplier looking to reach serious metalworking buyers, the Online Metals Marketplace is built for you—unlike Amazon’s crowded, generalist platform. While Amazon serves a vast audience of everyday consumers, our marketplace is laser-focused on engineers, machinists, fabricators, and industrial professionals who are specifically seeking certified, high-quality metals and materials.
How our marketplaces are different for material sellers
| Feature | Online Metals Marketplace | Amazon |
|---|---|---|
| Targeted Built-in Customer Base | Yes, Online Metals has an audience of highly targeted metal working buyers. | Amazon has millions of buyers but most are general consumers. |
| Product Category Focus | Focused. Metals, plastics, industrial materials. | Extremely broad product catalog - no specialty in metals and materials. |
| Custom Cut Orders | Yes – If you can offer cut to size custom pieces, we can dynamically price and sell them on our site. | No cut to size customization. |
| Certified high quality materials | Yes - we only offer high quality material from mills that provide material certifications. We provide those to customers for free. | No comment. |
| Specialized in Metals & Industrial Materials | Yes – Industry-focused expertise. | No metals industry expertise. |
| Account and Store Support | Yes – You can talk to our real live US based team. Call, email, or setup a meeting with us via our meet with us via this link. | It exists. But is done through a myriad of automation and off-shored support. You can pay to get support as well. |
| Seamless Onboarding for Industrial Sellers | Yes – We will personally walk you through every step and help when needed. | You are either on your own to onboard or you will need to hire 3rd party support. |
| Competition with Other Sellers | Curated marketplace where we hold sellers accountable for our standards. This is why we don't rate them - they're all good! | High competition – Amazon is flooded with sellers of varying repute. This is why they rely on ratings. |
| Fee Structure | Simple, transparent, seller-friendly fees. 18% GMV commission. | Numerous variable, and hard-to-understand fees. |
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